Monday, August 20, 2007

For Those About To Do Pointless Social Science Research

A University of Calgary economist uses the tools of his profession to try to show that Brian Johnson is a better lead singer for AC/DC than Bon Scott. The notion is, of course, absurd.

Subjects listeining to the Johnson-era "Shoot to Thrill" (from the Back in Black album) came to better bargaining outcomes than those listening to Bon Scott's "It's a Long Way to the Top (If You Want to Rock and Roll".

The experiment was clearly flawed by the choice of tunes. "It's a Long Way to the Top," while great, might sap anyone's confidence and trust with its talk of being "beat up, broken boned, getting had, getting took." On the other hand, the chorus and title of "Dirty Deeds (Done Dirt Cheap)" is easily the greatest marketing slogan in the history of guitar rock. If university students given a dose of that can't make deals effectively, I cry for our future.

(Via Yglesias.)

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